To start an online brand, choose a specific customer, investigate what they need, validate a product and prepare a store that explains the offer clearly. Then test the buying experience and introduce the product to people who fit your audience. You can work through those decisions one at a time.
Read Article →To validate a product idea, gather evidence that a particular customer needs the product, understands its offer and will take a meaningful next step at the proposed price. Combine customer conversations, a review of existing alternatives and a small test. Treat the findings as a reason to continue, revise or pause.
Read Article →An AI-assisted online store workflow starts with accurate product information, uses AI to prepare drafts and puts human review before publication. You can ask for help with brand ideas, page copy or a simple planning tool. You still need to verify the product, configure your store and test the buying experience.
Read Article →Most people in the ecommerce space have never operated a physical business. I have. And I can honestly say that buying and running a grocery store changed the way I think about online business more than any course, mentor, or mastermind ever did.
Read Article →I started my first business in my parents' basement. It was a clothing brand, and I had no funding, no connections, and no real idea what I was doing. What I did have was the willingness to figure it out as I went.
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