Brand Starter Academy: Ecommerce Coaching for Your First Brand
Personalized ecommerce coaching with Reetu Maz and her team for beginners launching their first online brand. Build with a mix of small-group coaching and one-to-one support tailored to your business.
Not ready to apply?
Two free ways to start
Free program
AI Brand Starter
Our free program for beginners. The store build and included training are free; a separate software subscription keeps the store online.
Still planning? Read how to start an online brand or how to validate a product idea.
Free live training
Meet the teaching first
Want to learn more before applying? Join the next free live training and see how Reetu teaches before you decide on coaching.
Most People Get Stuck Before They Start
You have watched the YouTube videos. You have read the blog posts. You have probably downloaded a few free guides that all say the same things. And you are still sitting at the starting line trying to figure out which advice to actually follow.
There is more free ecommerce content available today than at any point in history. The problem is that most of it comes from people whose primary business is selling courses, not building brands. They teach theory because theory is easier to package. But theory does not prepare you for the real decisions you face when your money is on the line and your store is live.
Brand Starter Academy was built to close that gap. Every framework and every system inside the program comes from businesses Reetu has actually built, operated, and in several cases, sold. Brand Starter Academy is a coaching program built by someone who does the work.
Personalized Support for Your First Brand.
Reetu Maz started in her parents' basement with a clothing brand and no blueprint. Since then she has built and operated businesses across ecommerce, brick and mortar, and online brands. A clothing brand. A custom journal business. A grocery store. An event venue. A kitchen brand. She has exited four of those businesses and is still building today.
Inside Brand Starter Academy, small-group coaching and one-to-one support give you space to ask questions, work through decisions, and get guidance for the brand you are building.
Reetu has 400,000 followers across her social platforms, where she shares her experience building businesses and the decisions behind her work.
What You Learn Inside Brand Starter Academy
Explore product research, brand identity, store setup, marketing and content creation, with coaching to help you work through your questions.
Product Research and Selection
Learn how to research products, compare options and think through product selection with guidance from the coaching team.
Build a Brand People Remember
Go beyond a generic store. Build a real brand with a name, identity, and positioning that earns trust and stands out in a crowded market.
Online Store Foundations
Learn about store setup, product pages and the customer journey, with personal guidance as you work on your brand.
Master Organic Marketing
Learn how to get your brand in front of the right audience without spending on ads. Platform strategy, content creation, and a posting system that builds momentum.
Create Content That Drives Sales
Move past posting and hoping. Learn the content types that convert, how often to post, and how to build an audience that actually buys from you.
Who Brand Starter Academy Is For
This program is not for everyone. It is for people who are ready to do the work and build something real. If you are looking for a get-rich-quick system or an effortless shortcut, this is not that.
- You want to start your first online brand but do not know where to begin
- You have a store that is not generating consistent revenue and you need a system to follow
- You are tired of piecing together free content and want a structured program from someone who has actually done it
- You want direct access to a coach who builds businesses, not someone who only teaches about them
- You are willing to commit 6 months to building something real with hands-on coaching and support
Why This Program Is Different
Personalized Live Coaching
Small-group coaching and one-to-one support help you work through the next steps for your brand, with personalized guidance along the way.
Built From Real Businesses
Every framework inside Brand Starter Academy comes from a business Reetu has actually built and operated. A clothing brand, a grocery store, a journal business, an event venue, a kitchen brand. The curriculum is a distillation of what worked across all of them.
Your Own AI Tutor
Every student gets access to a private AI assistant trained on the entire BSA curriculum. Get unstuck at any hour without waiting for a coaching call. It is built exclusively for members and is not available anywhere else.
Coach Who Still Builds
Reetu is not a retired entrepreneur who teaches from memory. She is actively building a kitchen brand right now, in real time, alongside running the program. The strategies she teaches are the same ones she is using today.
Frequently Asked Questions
What is Brand Starter Academy?
Brand Starter Academy is an elite, personalized ecommerce coaching program created by Reetu Maz. It combines small-group coaching and one-to-one support, primarily for beginners launching their first online brand.
Who is Brand Starter Academy for?
The program is primarily for beginners launching their first online brand. No prior ecommerce experience is needed.
How is this different from other ecommerce courses?
Brand Starter Academy combines small-group coaching with one-to-one support. You get personalized guidance as you work through the decisions involved in launching your first online brand.
Do I need experience to join?
No prior ecommerce experience is needed. Personalized coaching helps you work through product selection, brand building, store setup, marketing, and content creation.
How long is the program?
Brand Starter Academy runs for six months, combining small-group coaching and one-to-one support as you build your online brand.
Ready to Build Your Brand?
Tell us about the brand you want to build. Apply to explore whether Brand Starter Academy is the right fit for your next step.