Brand Starter Academy reviews: What it’s like to learn from Reetu and her team.

Explore student experiences with Reetu Maz and her team, from free ecommerce training to personalized 1:1 and small group coaching.

10,000+

Live training attendances

400,000

Followers across Reetu’s social platforms

Worldwide

Student community

Read student reviews Apply for coaching Start with free live training

Our approach

A high standard of coaching. A welcoming place to start.

Starting an ecommerce brand means making decisions you’ve probably never made before. What should your brand stand for? How do you present it online? Then comes deciding what deserves your attention first.

Our approach starts with the person asking those questions. Most of our students are beginners working on their first brand. We want the training to make sense from that starting point, with explanations you can follow and room to grow into the work.

For us, premier coaching means taking teaching seriously. It means making a complicated subject easier to understand, listening to the questions behind someone’s hesitation and helping them think through what comes next.

That standard guides both sides of Brand Starter Academy: the free education we share widely and the personalized coaching we offer to students who want to work more closely with our team.

Accessible education

Start with free ecommerce training.

We want useful ecommerce education to be accessible to people around the world. You may be curious about building a brand, fitting your learning around work, or deciding whether this is a direction you want to pursue. Our free content and live masterclasses give you a way to begin that conversation.

Reetu’s teaching introduces the ideas behind building an online brand and the role AI can play in everyday brand-building work. Our goal is to explain the foundations clearly, so you can understand the approach and make a more informed decision about your own next step.

The same care belongs in an introductory lesson as in a coaching conversation. We strive to make our training useful to someone arriving with their first question, while giving them a clear path to keep learning.

You can start with a free live training, get to know Reetu’s teaching style and explore the opportunity at your own pace.

Join a free live training Explore AI Brand Starter

Reetu Maz seated in a black blazer — Reetu Maz, founder of Brand Starter Academy.

Personal coaching

Our highest level of support, built around the person learning.

Brand Starter Academy is our paid, six-month coaching program. It combines personalized 1:1 guidance with small-group coaching for people building their first ecommerce brand.

Working closely with Reetu and the team creates space for a more personal conversation. You can bring the questions connected to your own brand, talk through what you’re trying to understand and receive guidance with your starting point in mind.

The small-group setting adds another perspective. Hearing a question you hadn’t thought to ask can help you see your own work more clearly. Learning alongside others also gives context to the decisions and challenges that come with starting something new.

We aim to make this an elite coaching experience through the quality of that attention: thoughtful conversations, clear teaching and a genuine interest in the person doing the work. The opportunity is to work more closely with our team as you learn and build.

If that is the level of support you’re looking for, tell us about your goals in the application. It gives us a starting point for discussing whether the Academy fits what you need.

Apply for personal coaching

Student experiences

What students say about Brand Starter Academy.

The reviews below describe students’ own experiences with Brand Starter Academy. Their words speak to the teaching, support and clarity they found along the way.

Verified student

First steps

4 months after purchase

I’ve been following Reetu for a few years now and I’ve always wanted to get join her academy and get started, but I was hesitant. But this year on my vision board I told myself I will try something new and put myself out there. Nine days into the new year I signed up for her academy and got in and honestly it has been amazing experience.
I’m still growing and learning. She’s very supportive in her videos as well as in her weekly calls. Even if I don’t have any questions for her, attending the weekly calls, have given me an insight of how others are doing, which has helped me. I knew it won’t be easy coming into the academy, but I’m glad I took the leap.
Reetu genuinely wants people to succeed and I’m happy I joined the academy.

Verified student

Finding clarity

19 days after purchase

I’m 2 weeks into the academy and I don’t regret joining one bit! I already have so much more clarity compared to before I joined. I love how thorough Reetu is while still getting straight to the point in each module, making everything easy to understand and apply. Reetu AI has also been incredibly helpful for getting quick, valuable responses when needed.
I’m excited to see what I build and accomplish throughout this journey in the academy.

Verified student

Building momentum

2 months after purchase

Joining BSA has been a total game changer. Before starting, I felt like I was spinning my wheels, but this program truly kick-started my momentum and gave me the clarity I was missing. If you’re looking for a sign to take the next step in your professional journey, this is it. Highly recommend!

Selected student feedback. Names withheld for privacy. Individual experiences.

Before you decide

Is Reetu Maz legit? The facts you can check.

People ask this before they trust any online coach, and they should. You will find different opinions about online business programs, ours included. Rather than ask you to take our word for it, here is how the business works and where to verify each part.

Who runs Brand Starter Academy?

Brand Starter Academy is operated by Reetu Academy, Inc., a company based in Lachine, Quebec, Canada. Our Terms of Use and Privacy Policy list the company name, address and contact details.

What is free and what is paid?

AI Brand Starter is the free starting program. The store build and the included training cost nothing, but keeping a store online needs a separate software subscription that you pay to the platform provider. The AI Brand Starter page explains how that works. Brand Starter Academy is our paid six-month coaching program, with personalized 1:1 guidance and small-group coaching.

How does applying to the Academy work?

You fill out an application describing where you are starting and what you want help with. The team then talks with you about whether the Academy fits what you need. Applying does not commit you to joining.

What results can I expect?

Coaching gives you education and guidance. It does not guarantee any business outcome. Building a brand takes your own time, decisions and investment, and results differ from person to person. Our Terms of Use say the same thing in writing.

How can I check Reetu’s background?

Reetu has documented her businesses publicly for years on YouTube, Instagram, TikTok and LinkedIn. Her story covers the clothing brand, grocery store, event venue and journal business she built and sold.

Where can I ask questions?

Email the team at team@brandstarteracademy.com or use the contact page. You can also join a free live training and ask Reetu directly before deciding anything.

Our standard

The standard we want to be known for.

Reetu and the coaching team bring experience from running their own businesses to their work with students. We want that experience to show up in the way we teach: with care for the details, respect for your questions and a practical understanding of what starting a brand asks of you.

We also believe access and personal attention can sit side by side. Free education opens the door to learning. Our private Academy offers a closer relationship with the team for students who want personalized support.

The ambition is simple: make our teaching accessible, hold our coaching to a high standard and give people a place where they can take their first brand seriously.

Read Reetu’s story Explore our coaching approach

Before you begin

Choosing where to begin.

Is this suitable for beginners?

Yes. Our primary audience is people launching their first ecommerce brand. You can begin with free training to explore the approach, or apply for the Academy if you want personal coaching as you learn.

What is the difference between free training and the Academy?

Our free content and live training introduce the approach. Brand Starter Academy is the paid six-month program with personalized 1:1 guidance and small-group coaching.

Can I learn from outside the US?

We welcome learners worldwide. You can explore our free training from your country and discuss your circumstances with the team if you’re considering coaching.

What should I expect from coaching?

Coaching provides education and guidance. Building a business also takes your own work, decisions and investment, and outcomes vary.

Choose the support that fits your next step.

If you want to build your first ecommerce brand with personal guidance, apply to Brand Starter Academy. Tell us where you’re starting and what you want help with, so we can begin a useful conversation.

If you’re still exploring, join a free live training. It’s a straightforward way to meet the teaching before deciding on coaching.

Apply for personal coaching Join a free live training